Why Web Users Give Up Wednesday August 25th
Interesting article on how users will often overlook the actual location of information if another website area seems like the perfect place to look.
Resume build from Deceivingly Strong Information Scent Costs Sales :
Information scent refers to the extent to which users can predict what they will find if they pursue a certain path through a website. If information scent is sufficiently pungent, people are generally convinced that they’re looking in the right place. If that place doesn’t contain what they want, they’re likely to conclude that the site doesn’t offer it at all.
The standard solution to overly strong information scent is to provide a cross-reference to the desired location and it only work if the see-also link has good information scent.
In other word check your website for pairs of links or navigation categories in which one label has strong information scent for something that’s actually located elsewhere. If you find them, you’re losing customers.
- Posted in : English, Web Design, Sales and Marketing
- Author : Dann
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