Why Web Users Give Up Wednesday August 25th
Interesting article on how users will often overlook the actual location of information if another website area seems like the perfect place to look.
Resume build from Deceivingly Strong Information Scent Costs Sales :
Information scent refers to the extent to which users can predict what they will find if they pursue a certain path through a website. If information scent is sufficiently pungent, people are generally convinced that they’re looking in the right place. If that place doesn’t contain what they want, they’re likely to conclude that the site doesn’t offer it at all.
The standard solution to overly strong …
